Category Management

Category Management Training

The fast-evolving consumers and increasingly challenging fast-moving consumer goods/ consumer package goods industry create pressures for retailers and suppliers alike to focus on their customers.  Category Management, with effective implementation, has proven to be an incredibly powerful tool to transform businesses and create value for customers.

Category Management Training provides the core competency skills and knowledge for effective Category Management application. Learners will build Category Management capabilities by developing a deep understanding of the category and shoppers, analyse data, identify opportunities to increase category sales.

This Category Management training course is uniquely designed for Singapore FMCG/ CPG business. The curriculum is contextualised with real-life examples and industry terminologies to help learners learn practical skills, knowledge and processes for effective Category Management. This course is delivered by Trainer who has more than 2 decades of Category Management and industry experience.

The Category Management Training has been widely recommended as the most important training for the consumer goods and retail businesses. This course is extremely hands-on with practical models, interaction and live coaching.

Course Outline

This programme will allow participants to learn the 8-step Category Management process to strategic business planning, inclusive of offline and online channels. Participants will learn practical techniques to understand shoppers, assess data, plan assortment, manage store space, identify growth opportunities, develop effective strategies and tactics to maximise category sales and profitability.

Learning Outcomes

Upon completion, participants will gain deeper knowledge and practical application on:

  • Developing win-win partnerships.

Build effective joint business plans with retailers/ suppliers to achieve win-win results.

  • Building a sustainable business planning framework.

Use the 8-step Category Management process to manage business strategically.

  • Understanding the shoppers’ purchase decision process.

Gain better knowledge of shoppers through category segmentation.

  • Leverage on data to assess performance and set scorecard.

Understand how to use available data to identify growth opportunities and drive continuous improvement.

  • Optimising store layouts and displays to maximise returns.

Adopt effective space management techniques to drive traffic, sales and profitability.

  • Developing effective strategies and tactics.

Set strategies and tactics to optimize assortment, price, promotion and space for offline and online channels.

Course Duration

3 Classroom Days

Who should attend

Retailers: Category Managers/ Merchandising Managers/ Buyers/ Private Label Managers/ Space Management Planners/ Store Managers

Suppliers (Manufacturers/ Distributors): Category Managers/ Brand Managers/ Trade Marketing Managers/ Marketing Managers/ Key Account Managers/ Sales Managers/ Space Management Planners

We welcome organisations to sign up this Category Management course as exclusive in-house training. Contents can be contextualised specifically to your organisation needs. Contact us for a private discussion.

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