Category Management

Has your organisation adopted Category Management? Most top retailers and FMCG brand owners in the world embrace Category Management in managing their categories. This has become fundamental to achieve success in both businesses.

 

The Category Management concept originated in the 1980s. Over the years, it has evolved to become a systematic process where retailers and suppliers work jointly together to manage categories as strategic business units (SBU). Each SBU has its own set strategies and KPIs. Both parties collaborate in sharing of data and information, as well as joint business planning, with the common goal to deliver value to the consumers.

 

Category Management is a 8-step process:

Step 1: Define Category

Step 2: Assess Role of Category

Step 3: Assess Category Performance

Step 4: Set Category Scorecard

Step 5: Derive Category Strategy

Step 6: Set Category Tactics

Step 7: Implementation

Step 8: Review

 

The Category Management approach drives discipline and focus on working towards achievement of key goals. The collaborative relationship between retailers and suppliers value-adds to mutual businesses so that together both parties achieve bigger results for their categories. Typically, good implementation of Category Management can bring at least 30% improvements in category sales as well as bottom lines, depending on the intended goals.

 

If you would like to know how Category Management can help you in your business, contact IngSights today! We can share more details and help you to implement Category Management in your business.