The Singapore FMCG industry is exciting, prosperous, very dynamic and fiercely competitive. It is challenging for new entrants to win in this market. Unlike other overseas markets, the life cycle of a new business here can be fast and short.
In Singapore, acquiring market information from big data research companies puts a hefty cost even before a new business starts here. Potential distributors or retailers may offer some market information but these may not be the most unbiased sources.
If you are starting a new FMCG business in Singapore, you need to protect your business against unnecessary high investments (due to overly optimistic sales forecast or excessive trade expenses); and to find your target customers in the right retail channels. Getting reliable and affordable market insights will be the first sure step to success.
IngSights Market Analysis Services is designed to fit your budget. We provide affordable actionable insights to your target market and competitor market analysis to take the guesswork out of your business planning. Our services can be customised to your business requirements.